Well, I had three WHAT THE HELL?! moments today as I drove to work and noticed a couple of billboards along EDSA.
First is the Mikaela billboard featuring Pops Fernandez. At first glance, it seems like this woman, who was once dubbed by the press as The Concert Queen, is completely naked with a huge albino snake on her. Okay. The concept is fine. I get that. This morning however, since I'm driving at a fast 10km per hour (yes, traffic was that bad, but since the speed is constant, the peddlers haven't made an entrance.), I had all the time to scrutinize the visual. And what do you know! She has flesh-toned cloth covering the curve of her bum! WHAT. A. COP.OUT. Geez! If you're showing supposedly naked people, can you at least photoshop out the cover before blowing it up a milliion times for all the world to see?
And please nobody tell me it's intentional. I may be demented but I'm not stupid.
Now if you're telling that showing her naked is not the intention, well, you fooled me. Woo-hoo to you!
Here is a closer look. Was able to get this driving home the other day when traffic was particularly bad.
Next came the new billboard about men also loving Belo. Okay, again, I get the concept. Three beautiful men (in some people's opinion) are loving Belo. They are all in white. But has anyone said anything about how washed out the colors are? Is Belo going to make people look grayish yellow? Is that what the billboard is trying to say? Hey, that's the complexion that everybody in the billboard is sporting. No kidding!
And the last for today, phCare has a new campaign. Somebody please explain this to me. The billboard shows a young woman and a young man, proclaiming them single and basically searching for someone. Can someone please tell me how phCare will help them get together? Is he supposed to ingest phCare and fall in love with her (ano yan? gayuma?!)? Is she supposed to wash her vajayjay using phCare so that he will get a whiff of the clean scent and pursue her? Is he supposed to taste it on her and proclaim her the love of his life? WHAT THE HECK IS THAT ALL ABOUT?!
And the copy!!! She's single but happy. But?! BUT?! Is there supposed to be an anomaly there somewhere? Why say "but happy"? Isn't she supposed to be happy just because she's single? Again, What The Hell?!
If you're going to litter the space with billboards (What happened to the much ballyhooed billboard ban? Ha! Just you wait till the next big typhoon and another billboard lands on a bus. Everything will be focibly pulled down again only to slowly pepper the space. Again. Much like the squatters living under the MRT track. But tht's another post), can you at least give your material some thought? A billboard costs millions, don't you consider that a waste?
6 comments:
Yeah, What the H! Or better even - WTF were they thinking?!
Can't wait for that Pops Fernandez photo. I think I'll need someone to drive me around when I take a Manila vacation, just to catch up on all the billboards I missed, hehe.
Hahahaha! Funny post! Eh nakita mo ba ang Glutamax billboard featuring Jinky Oda? Girl hanapin mo yun...kakaiba :)
"I'll need someone to drive me around when I take a Manila vacation, just to catch up on all the billboards I missed,"
I'm volunteering for that job. Give me a call the moment you decide to visit.
"Eh nakita mo ba ang Glutamax billboard featuring Jinky Oda?"
Yep, I see that everyday cos there is one along Katipunan Ave. at the White Plains area. Honestly, that one made more sense to me than the phCare one.
I first saw that late last year. And I even said, "Finally!"
For years before, I had been asking why all whitening products show only fair people using the whitening. I mean they are not dark, why do they need it?
There's also one which showed Claudine and a more recent one with another artista showing them dark when they were younger. Geez! I was three shades away from black when I was young!
Jeez...you're right...haven't they heard of Photoshop?! Tsk tsk, very sloppy...! Bad agency, bad client! DNC would have been apoplectic hahaha.
It's bad enough that it was a knock-off of that nastassja kinski ad during the 80s, but what makes it worse is that it's a poor second. Makes me think..."you're nothing but a second-rate, trying-hard copycat!" :p
BTW, thanks for volunteering. I cannot enjoy the billboards if I'm behind the wheel :)
Of course, i'll volunteer! Why would i miss the chance manlait with my good friend another laitera? lol
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